Content design

"Christine and her team at Crocstar know their stuff. They’ve worked in the public sector (particularly in central government) for so long, making them a trusted partner. The Crocstars have helped us to tackle some weighty policy challenges. Not just designing content either: they’ve trained scores of officials in how to design and communicate policy that meets user needs.

And because they understand government and content design issues so well, they always come up with creative ways of solving complex problems. It is testament to their way of working that I can always guarantee that a content designer that’s been trained by Crocstar, will always be first-rate."

- Mark Hazelby, Head of content design, Department for International Trade (as was)

"Making services accessible and simpler, clearer, and faster requires a lot of empathy with users and a great deal of craft in designing comprehensible words and interactions. But many content designers can do this. What Crocstar also brought was leadership - helping to develop a language system with others, and working with stakeholders to bring them along the journey and working with them to evidence how powerful words are, and how detrimental things like acronyms can be. Herein lies power! If you need help making your services better, and developing stronger ways of working, then here are your people."

- James Boardwell, Service owner at Ministry of Justice

"I've found being mentored by Christine helpful because she's an experienced content designer who knows the profession inside out. My sessions with her have been a safe, and fun, space to look at work situations from a different perspective, and consider how to develop and best use my skills. She's always willing to explore the parts of the job that can be challenging to deal with (for example, unequal power dynamics, invisible work and emotional labour). And she's perceptive, encouraging, kind and incredibly easy to talk to."

- Dawn Kofie, Content designer, dxw

“Crocstar’s training on content design has helped the digital team to think more strategically about content and our role in the organisation. It not only gave us a good foundation in the basics of content design, but kick-started a much needed project in making our planning and workflows much simpler and stress-free. Christine’s experience and expertise helped us to make sure the project started off well, and will create the changes we need to work better and smarter together.”

- Louisa Beeby, Web and digital communications manager at Universities UK