What is Crocstar Media?

Crocstar Media is a company providing content for websites. It’s headed up by Christine Cawthorne who has worked for the BBC, Yahoo!, AOL, Bauer Media Group and produced content for lots of business websites.

Christine can work for you as part of your team when you need content producing for a website. She can meet the client directly or work to a brief supplied by you. If there’s work for more than one person, Christine has a network of reliable copywriters she can call on.

Copy takes time to get right and sometimes it’s hard to know where to start. Christine is experienced in handling all sorts of clients and getting the right information to produce cracking copy, on time and to budget. See Crocstar’s clients, find out about services Crocstar offers or get in touch.

Professional Copywriters’ Network interview

Director of Crocstar Media Christine Cawthorne has been interviewed for the Professional Copywriters’ Network.

Christine says: “I was delighted to be asked to be the ‘spotlight’ for the Professional Copywriters’ Network, a membership organisation for commercial writers based in the UK.

“In the interview, I talk about how I became a professional copywriter, telling stories and I also recommend a book or two to other copywriters.

“It’s great to be part of the Professional Copywriters’ Network and to share the story of how Crocstar Media was born.”

The Professional Copywriters’ Network is a membership organisation for commercial writers based in the UK. The PCN brings copywriters together, promotes professional standards in the copywriting industry and helps to develop the reputation of the copywriting profession.

Read the full interview here.

Read the Crocstar Media mission

In 2007 Christine had an idea to rid the internet of rubbish website copy. The drab intros, the flabby sales copy and the tired old clichés. So, early in 2008 she left her job as a BBC broadcast journalist to set out on her mission.

Have a look over the projects we’ve worked on: looking after social media for the launch of Paul Smith’s latest perfume, training content producers, helping charities, writing copy for lots and lots of websites and seeing students graduate.

Read the full birthday blog post.

Why do you need a web copywriter?

Websites need great copy, just as they do clear navigation and attractive design.

Christine has been writing for the web for several years – from breaking news stories on the BT Yahoo! homepage when she was an intern, to producing features during her time on the BBC Local websites to business-to-business and business-to-customer content for company websites.

Christine’s experience encompasses brand voice, calls to action, padding, editing and complementing other elements such as audio, video and images.

Crocstar Media works as an ingredient brand. Christine works with you as part of your team to get the website completed on time and on budget.

Writing for social media workshops

New! Bespoke training in writing for social media.

With years of experience producing web content for household names like AOL, Yahoo!, the BBC, ITV, Toshiba, Magic FM and Paul Smith, as well as writing copy for smaller business websites, we use all our editorial expertise to show you how to write for social media.

Our workshops will share the secrets to getting your tweets retweeted, your status updates Liked and your blog posts shared. We’ll talk about the words to use, when to use them and common mistakes to avoid.

Who should book onto a session?

• Start-ups who need to create a sparkling social media profile from the off
• Brands who want to use social media but don’t know what to say
• Organisations who want to bring clarity to their social media campaigns
• Small businesses who want social media to help them stand out from the crowd.

Find out more about the writing for social media workshops.

Social media case study: Paul Smith Optimistic

A couple of months ago I worked on an incredible social media campaign for Paul Smith. Partnering with youth marketing agency Latimer Digital we created a Facebook page which attracted almost 5,000 Likes in six weeks, ran a competition with over 1,000 entries and culminated in a celebrity party at a cool London venue with 50 of the winners.

I spent a lot of time developing the right tone so that it matched the established Paul Smith one and posting updates that fitted the brand. The success of this campaign was helped by great planning and buy-in from relevant stakeholders, including Boots who promoted the Facebook page from their website.

The support from the bloggers was excellent and the PR around the campaign generated articles that appeared in featured in magazines including as Psychologies, Shout and Bliss, and newspapers including the Daily Mail and the Telegraph.

Want help on your social media? Get in touch.