Asking questions in the right way can make all the difference when designing forms. It can increase completion rates, reducing the number of users that don't complete a journey.

Often the focus is on the technology and interaction design when creating online forms. But technology can't make up for asking the wrong thing, asking something in the wrong way or just asking a bad question.

You need to work what it is you want to find out, how you're going to use the information and then find the best - and most understandable - way to ask the question to get the answer you need.

This course, designed and delivered by the forms expert, Caroline Jarrett, will teach you everything you need to know.

Who should take this course:

If you're a content designer working on forms:

• on a service in discovery, alpha or beta

• on 'business as usual' content

• at any stage of your career

By the end of this course, you’ll be able to:

• understand the importance of knowing why you're asking a question

• understand the importance of knowing what you will do with the data collected

• recognise the difference between a good question and a bad one

• write well constructed and thought out questions

You’ll also take away everything you’ve learned from working on real examples, ready to apply it to improving other existing forms and creating new forms that work.

Your trainer

Caroline Jarrett has been a forms specialist since 1994 when she became fascinated by the problem of how to make forms easy to fill in. She advises organisations on how to improve websites and business processes that include forms or surveys.

Book today

Spaces for this course are extremely limited, so book early to avoid disappointment.