Did I really say that?...

I’ve just come across a website for a restaurant I did the copy for a while ago. The site has only recently gone live so quite a bit of time has gone by since I wrote the words. The strangest thing happened – while I could recognise some of the turns of phrase as mine, some of them I really couldn’t. I wonder whether that’s always the case? Yesterday I was writing a blog about wedding dress trends – quite easy for me as I am recently married and so I write it as the target audience. I’m also writing the copy for a photographer’s...

Getting things done...

The title of today’s blog is inspired by a book of the same name by David Allen. The book gives practical tips on how to organise your working life so that you can get your ’stuff’ into a workflow and get it completed. Sounds good thinks serial to-do-list-maker me. So why does your ’stuff’ get so complicated? Damn – you forgot to call someone. You didn’t read that email properly and you can’t remember if Sunday comes before or after 4 o’clock. I’d like to apply this confusion that we face in our day-to-day work...