Why pictures work online – my gues...

I wrote the post below for the Chris Seddon Photography website. He’s a photographer with a specialist interest in music and especially taking pictures of bands at their gigs. They’re fantastic – and he also blogs about the techniques he tries with his camera. We love pictures. Photos. Images. They capture expressions lost in movement and help fix memories and feelings forever. If you’re a website owner, you’ll already know that your users love pictures. Using images on your website can do a number of jobs: • Show your products • Help make a...

What is Crocstar Media?...

Crocstar Media is a company providing content for websites. It’s headed up by Christine Cawthorne who has worked for the BBC, Yahoo!, AOL, Bauer Media Group and produced content for lots of business websites. Christine can work for you as part of your team when you need content producing for a website. She can meet the client directly or work to a brief supplied by you. If there’s work for more than one person, Christine has a network of reliable copywriters she can call on. Content and copy take time to get right and sometimes it’s hard to know where to...

Why do you need a web copywriter?...

Websites need great copy, just as they do clear navigation and attractive design. Christine has been writing for web for several years – from breaking news stories on the BT Yahoo! homepage when she was an intern, to producing features during her time on the BBC Local websites to business-to-business and business-to-customer content for company websites. Christine’s experience encompasses brand voice, calls to action, padding, editing and complementing other elements such as audio, video and images. Crocstar Media works as an ingredient brand. Christine works...