The five website copy crimes you should ...

Your website is your hardest-working employee. No days off, no holiday and it sells for you even while you sleep. You should make sure the site is doing the best job it can and not turning people off with simple mistakes that could be costly. Read: The five website copy crimes you should avoid committing. (This was a guest post I wrote for the The Business Blogging Network website, published on December 7,...

Want to know how to write for social med...

Want to write great web copy? Want your content to be shared, liked and retweeted? I’m running an event as part of Social Media Week London with my colleague Sue Keogh from Sookio. We’ve worked together at Yahoo!, Aol and the DCSF and between us we’ve worked for the BBC, ITV and Bauer Media (formerly Emap). We’ll be running a workshop aimed at  brand managers, journalists and bloggers with practical advice on: writing enticing blog titles crafting headlines that people will want to share getting your tweets retweeted social media dos and...