Sweet Retweets – how you can learn...

I’m off to sunny London today to do a workshop at Social Media Week London called Sweet Retweets: How to write well for social media. I did it last year with my occasional partner-in-crime Sue Keogh of Sookio and the response was fantastic. We realised that although there is plenty of training in how to set up and use social networks, there seems to be a gap in good advice on how to write well for it. With our combined experience writing for websites such as the BBC, AOL, Yahoo!, ITV.com, Magic FM, Heat and working on social media campaigns for Coronation Street,...

Want to learn the secrets to getting tho...

With the aim of sharing some of our writing knowledge gained at places like the BBC, ITV, Yahoo!, AOL, Magic FM and Heat, my fellow editor Sue Keogh from Sookio and I gave a workshop as part of the Social Media Week London conference. Our session covered: how to write a killer headline crafting tweets to get them retweeted writing for Facebook and Twitter bringing it all together with an example from AOL and the Saturdays sharing our favourite dos and don’ts when writing for social media. Feedback included: ‘Informal but informative’ ‘Very...

Want to know how to write for social med...

Want to write great web copy? Want your content to be shared, liked and retweeted? I’m running an event as part of Social Media Week London with my colleague Sue Keogh from Sookio. We’ve worked together at Yahoo!, Aol and the DCSF and between us we’ve worked for the BBC, ITV and Bauer Media (formerly Emap). We’ll be running a workshop aimed at  brand managers, journalists and bloggers with practical advice on: writing enticing blog titles crafting headlines that people will want to share getting your tweets retweeted social media dos and...