Crocstar Media » scanning content http://www.crocstar.com Web copywriting specialists Mon, 23 Jan 2012 10:33:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.crocstar.com http://www.crocstar.com/favicon.ico Crocstar Media Get to the point http://www.crocstar.com/2008/03/get-point/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.crocstar.com/2008/03/get-point/#comments Fri, 07 Mar 2008 17:23:27 +0000 Christine http://www.crocstar.com/websites/wordpress/?p=138 I hate reading loads of words to find that I’ve not taken anything in.

My plea to you is this – when writing content for your website – get to the point.

Better still, bullet point.

If you lay out the information for me it means I don’t have to struggle to work out what’s important on the page. If someone only takes away one thing from the page – what do you want that to be? Put this at the top.

I heard a great rule for working out how much copy to put on a page. Write what you want to say, then halve it. Then halve it again.

This post was originally published by Christine on Fri, 03/07/2008

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