Get to the point...

I hate reading loads of words to find that I’ve not taken anything in. My plea to you is this – when writing content for your website – get to the point. Better still, bullet point. If you lay out the information for me it means I don’t have to struggle to work out what’s important on the page. If someone only takes away one thing from the page – what do you want that to be? Put this at the top. I heard a great rule for working out how much copy to put on a page. Write what you want to say, then halve it. Then halve it again. This post...