Live blog with Matt Eltringham from the ...

Matt Eltringham is here at Sheffield University to talk to the Web MAs about how the BBC use social media. He starts by telling the group about his role at the BBC. Only half the UGC hub was up and running on July 7th 2005. They received 10-15,000 emails from all over London telling the BBC what was happening. They didn’t have the capacity to deal with all the information, but looking back they had credible information about every single bomb that morning. Users spend on average: 1 minute/day on the BBC 11 minutes/day on Facebook Social media strategy social...

Web journalism vs. blogging...

Hi! I’m Adrienne, a work experience student from the University of Sheffield. Christine teaches us Web Journalism MA students about writing for the web, and she asked me to write a bit about what I’ve learned. The first thing I’ve learned is that although a huge and growing number of people get their news primarily online, most I’ve spoken to don’t have a clear idea of what “web journalism” actually is. When I tell people what course I’m doing, I generally get a reaction along the lines of, “So, is that, like,...