This is probably the best newsletter I&#...

LinkedIn sent me a newsletter last week with the subject line: Christine, 43 of your connections changed jobs in 2010 I don’t normally like my name being used in the subject line of a newsletter, it feels quite spammy. However, I was intrigued by the rest of the subject. Who’s changed jobs? What from? What are they doing now? What’s so good about this newsletter? It’s just composed of faces, which is engaging. It’s also the faces of people I know, which makes it massively more engaging It lets me know of people’s career directions...

Watch out for time bandits! How your sma...

As a small business owner, I find Twitter very useful for networking. A lot of my target clients are on there so it’s a good way to break the ice and start a conversation. I’ve helped set up social media channels for a Bauer Media brand and a few smaller companies, including an estate agent and wedding dress designer. The difference between communicating as a smaller company and a large one is a blog for another day; what I’m interested in exploring today is how a small-to-medium size business can use social media channels to best effect. A ‘social...

‘Social’ networking – ...

I hold my hands up – I’m on Facebook – who isn’t? I also use Linkedin to look for contacts and to see who I could work with. So far, so normal. What I don’t understand is why whoever responsible came up with the label “social networking”. Since when has networking been a solitary activity? A quick definition of networking: “An extended group of people with similar interests or concerns who interact and remain in informal contact for mutual assistance or support.” Even if you don’t like the people you’re...