How do you name a footballer at the cent...

It’s all about the juxtaposition. Sky News homepage 23 May 2011 I’ve also blogged about the importance of responsible...

The importance of responsible juxtaposit...

I want you to look at this screenshot as you would normally look at a webpage and tell me what you look at first: Screen shot of Sky News story on 10 March 2010 Do you, as I did, look at the image first then let your eye travel up to the headline? How many people don’t look at the headline? You could easily think this chap is Jon Venables – when the entire point of the article is to say he isn’t. Words are important but visually they’re not as strong as a photo or image on the page. It’s an obvious choice to put these two photos together but...