Of course we all think we’re hilarious and users will be tripping over their tittering teeth as they gaily breeze through our sites.

It’s a fine line: too sarcastic and we run the risk of sounding like a miserable sod. Too many (or rather, any) excalamation marks and we look like an excitable teenager.

There’s no harm in the odd wry mark, after all this isn’t a job interview. But don’t overload your user with in-jokes, exclamation marks and long-winded shaggy dog stories. Unless it’s a pun The Sun would be proud of, I’d leave it to the professionals.

This post was originally published by Christine on Tue, 05/27/2008