Using humour on your website...

Now this is a tricky one – to funny, or not to funny? Of course we all think we’re hilarious and users will be tripping over their tittering teeth as they gaily breeze through our sites. It’s a fine line: too sarcastic and we run the risk of sounding like a miserable sod. Too many (or rather, any) excalamation marks and we look like an excitable teenager. There’s no harm in the odd wry mark, after all this isn’t a job interview. But don’t overload your user with in-jokes, exclamation marks and long-winded shaggy dog stories. Unless...