The lifestyle channel had written an article about how eating from a red plate could help you to lose weight - and you can see below the headline is very straightforward. However, it pretty much gives everything away, so you’d only click through to find out why. Scroll down to see how I rewrote the headline for the homepage.

I’ve rewritten the headline for the homepage so it teases the content and gives the user a reason to click through. There’s enough information here so that you know it’s going to be an article about managing your weight, it’s something to do with colour and it’s easy to apply (it ‘might just work for you’). The headline doesn’t over-promise, nor does it give everything away.

• On-page headline: ‘Eating from a red plate could help you to lose weight’
• Homepage headline: ‘This colourful diet trick might just work for you’

Let me know if you’d like to see more examples like this – and please share how you’d have rewritten it.

Christine can work for you as part of your team when you need content producing for a website. She can meet the client directly or work to a brief supplied by you. If there’s work for more than one person, Christine has a network of reliable copywriters she can call on.

Copy takes time to get right and sometimes it’s hard to know where to start. Christine is experienced in handling all sorts of clients and getting the right information to produce cracking copy, on time and to budget. See Crocstar’s clients, find out about services Crocstar offers or get in touch.