Rewriting a headline for the homepage...

I’ve been working on the AOL homepage today and thought I’d share an example of how to rewrite a headline for a homepage. The lifestyle channel had written an article about how eating from a red plate could help you to lose weight - and you can see below the headline is very straightforward. However, it pretty much gives everything away, so you’d only click through to find out why. Scroll down to see how I rewrote the headline for the homepage. I’ve rewritten the headline for the homepage so it teases the content and gives the user a reason to...

What is Crocstar Media?...

Crocstar Media is a company providing content for websites. It’s headed up by Christine Cawthorne who has worked for the BBC, Yahoo!, AOL, Bauer Media Group and produced content for lots of business websites. Christine can work for you as part of your team when you need content producing for a website. She can meet the client directly or work to a brief supplied by you. If there’s work for more than one person, Christine has a network of reliable copywriters she can call on. Copy takes time to get right and sometimes it’s hard to know where to start....