Rewriting a headline for the homepage...

I’ve been working on the AOL homepage today and thought I’d share an example of how to rewrite a headline for a homepage. The lifestyle channel had written an article about how eating from a red plate could help you to lose weight - and you can see below the headline is very straightforward. However, it pretty much gives everything away, so you’d only click through to find out why. Scroll down to see how I rewrote the headline for the homepage. I’ve rewritten the headline for the homepage so it teases the content and gives the user a reason to...

What’s in a name?...

In the Crocstar office this week we have been chatting (amongst many other things) about the use of words in the news. There’s this recent news story about job losses at British retailer, Marks and Spencer. Take a look at the different ways this story has been told in the British media – and pay special attention to the words used in the headlines: Sky News: “Over 1,000 To Go In M&S Job Cull” (Heartless M&S – ‘culling’ their staff, like a herd of poor defenceless lambs or baby deer) The Sun: “M&S To Slash 1200...