Not sure if you need a copywriter?...

Crocstar is introducing some copy packages, designed to make your life easier. Consider that badly-spelled communication risks your reputation and could damage your brand. The packages below have been put together after working with graphic and web designers over several years and identifying the common elements that need a professional writer. We’ll look over newsletters, write your Google ads, talk you through social media and more: Newsletter package Get your newsletters proofread by a professional Same-day service Just £25/letter and re-writes from £20*/letter...

Did I really say that?...

I’ve just come across a website for a restaurant I did the copy for a while ago. The site has only recently gone live so quite a bit of time has gone by since I wrote the words. The strangest thing happened – while I could recognise some of the turns of phrase as mine, some of them I really couldn’t. I wonder whether that’s always the case? Yesterday I was writing a blog about wedding dress trends – quite easy for me as I am recently married and so I write it as the target audience. I’m also writing the copy for a photographer’s...

What is Crocstar Media?...

Crocstar Media is a company providing content for websites. It’s headed up by Christine Cawthorne who has worked for the BBC, Yahoo!, AOL, Bauer Media Group and produced content for lots of business websites. Christine can work for you as part of your team when you need content producing for a website. She can meet the client directly or work to a brief supplied by you. If there’s work for more than one person, Christine has a network of reliable copywriters she can call on. Content and copy take time to get right and sometimes it’s hard to know where to...

Why do you need a web copywriter?...

Websites need great copy, just as they do clear navigation and attractive design. Christine has been writing for web for several years – from breaking news stories on the BT Yahoo! homepage when she was an intern, to producing features during her time on the BBC Local websites to business-to-business and business-to-customer content for company websites. Christine’s experience encompasses brand voice, calls to action, padding, editing and complementing other elements such as audio, video and images. Crocstar Media works as an ingredient brand. Christine works...

New clients, new opportunities...

I’ve just started working for a new client, Jupiter, based in Nottingham. In their words: “Jupiter is a creative communications agency specialising in retail and consumer brands”. Jupiter’s clients include Capital One, Wilkinson and Argos. I’ve been proofreading, copywriting and getting lost trying to find people in their huge building. It’s great fun and I’m expanding my experience all the time. The main thing I’ve noticed is that the style guide is king. With this is mind I’ve tracked down a guide on how to...