Copy has always been a fundamental element of any website. It’s what promotes your brand, establishes your tone of voice and speaks to your target audience. Lucie discusses why designers and copywriters should be working hand-in-hand.
If you haven’t worked with a copywriter before, here are three quick tips to bear in mind.
This morning’s work was a classic case of copywriting. New client Mark Grey from Blue Nectar Design Consultants had designed a gorgeous brochure to hand out at a forthcoming exhibition, all he needed were a few words to go in there. We spent some time discussing his company’s USP, who he was planning to hand […]
Crocstar is introducing some copy packages, designed to make your life easier. Consider that badly-spelled communication risks your reputation and could damage your brand. The packages below have been put together after working with graphic and web designers over several years and identifying the common elements that need a professional writer. We’ll look over newsletters, […]
I knew it would only be a matter of time until a name was born for the “keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content” and it has – Spamglish. So now we know. But more than just having a name for this black hat technique, there’s now a recognition […]