Three tips for working with a copywriter...

If you haven’t worked with a copywriter before, here are three quick tips to bear in mind. Building an honest and trusting relationship with your writer will lead to many years of great work – and fabulous copy of course. 1) Be as clear as you can This applies to what you want from the copy (what does it need to do: sell? Inform? Entertain?), as well as when you’re giving feedback. Honesty is the best policy – if you don’t like the way something’s been phrased, then say so. Your copywriter isn’t going to cry, they just want to get...

How does a copywriter write copy?...

Initial thoughts scrawled in red pen This morning’s work was a classic case of copywriting. New client Mark Grey from Blue Nectar Design Consultants had designed a gorgeous brochure to hand out at a forthcoming exhibition, all he needed were a few words to go in there. We spent some time discussing his company’s USP, who he was planning to hand the brochure to and what he really wanted to say about his company. Copywriters need a clear brief Mark jotted down his thoughts and sent me the brief: 1. Keeping the lengths approximately the same, review my attempt at...

Not sure if you need a copywriter?...

Crocstar is introducing some copy packages, designed to make your life easier. Consider that badly-spelled communication risks your reputation and could damage your brand. The packages below have been put together after working with graphic and web designers over several years and identifying the common elements that need a professional writer. We’ll look over newsletters, write your Google ads, talk you through social media and more: Newsletter package Get your newsletters proofread by a professional Same-day service Just £25/letter and re-writes from £20*/letter...

Parlez-vous Spamglish?...

I knew it would only be a matter of time until a name was born for the “keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content” and it has – Spamglish. So now we know. But more than just having a name for this black hat technique, there’s now a recognition that quality content is important. There’s no point in driving visitors to your site on false pretenses. They will only press their ‘back’ button, cursing the wasted semi-second. Aim for the visitors you want by giving them the...