Want to know how to write for social med...

Want to write great web copy? Want your content to be shared, liked and retweeted? I’m running an event as part of Social Media Week London with my colleague Sue Keogh from Sookio. We’ve worked together at Yahoo!, Aol and the DCSF and between us we’ve worked for the BBC, ITV and Bauer Media (formerly Emap). We’ll be running a workshop aimed at  brand managers, journalists and bloggers with practical advice on: writing enticing blog titles crafting headlines that people will want to share getting your tweets retweeted social media dos and...

Using social media to add context to you...

Creating great content is now a given. Nobody rates ‘just OK’ stuff any more. Who wants to be known as someone who yells “CHECK THIS OUT!!!1!” at a cat freaking out at a plate of cake? It’s so 1997. Great content provokes a reaction. The most-shared videos are: Funny Shocking Sexy Spectacular Random Illuminating Uplifting Celebrity-orientated Topical Controversial Think how you felt when you saw the OMG Cat – if you laughed out loud or even ROFLOLd then you know what I’m talking about. Users are already telling you what they...

Not sure if you need a copywriter?...

Crocstar is introducing some copy packages, designed to make your life easier. Consider that badly-spelled communication risks your reputation and could damage your brand. The packages below have been put together after working with graphic and web designers over several years and identifying the common elements that need a professional writer. We’ll look over newsletters, write your Google ads, talk you through social media and more: Newsletter package Get your newsletters proofread by a professional Same-day service Just £25/letter and re-writes from £20*/letter...

Why are questions so appealing?...

D’you see what I did there? I asked a question so you’d click to find out the answer. Haha – gotcha! No, seriously, why can’t we resist a question? Is ‘finding out’ what pushes humans ever forward – millions of years of evolution boiling down to a tiny click on a tiny question mark? Or are we just interested in finding out what Britney did next? This post was originally published by Christine on Sun,...