Rewriting a headline for the homepage...

I’ve been working on the AOL homepage today and thought I’d share an example of how to rewrite a headline for a homepage. The lifestyle channel had written an article about how eating from a red plate could help you to lose weight - and you can see below the headline is very straightforward. However, it pretty much gives everything away, so you’d only click through to find out why. Scroll down to see how I rewrote the headline for the homepage. I’ve rewritten the headline for the homepage so it teases the content and gives the user a reason to...

Want to learn the secrets to getting tho...

With the aim of sharing some of our writing knowledge gained at places like the BBC, ITV, Yahoo!, AOL, Magic FM and Heat, my fellow editor Sue Keogh from Sookio and I gave a workshop as part of the Social Media Week London conference. Our session covered: how to write a killer headline crafting tweets to get them retweeted writing for Facebook and Twitter bringing it all together with an example from AOL and the Saturdays sharing our favourite dos and don’ts when writing for social media. Feedback included: ‘Informal but informative’ ‘Very...

New clients, new opportunities...

I’ve just started working for a new client, Jupiter, based in Nottingham. In their words: “Jupiter is a creative communications agency specialising in retail and consumer brands”. Jupiter’s clients include Capital One, Wilkinson and Argos. I’ve been proofreading, copywriting and getting lost trying to find people in their huge building. It’s great fun and I’m expanding my experience all the time. The main thing I’ve noticed is that the style guide is king. With this is mind I’ve tracked down a guide on how to...