What we do

WE WORK WITH YOU TO CREATE COMPELLING CONTENT

We know content and we know people. We create campaigns that deliver results and help brands really stand out. Our knack is for making complicated things simple – it comes from obsessing over the details with original ideas that will knock your socks off.

Our clients come to us when they need to come up with a content strategy that ties in with their business needs. We work together to produce creative content for a mixture of channels and platforms, as well as finding the right tone to use. We also provide valuable insights into social, engagement and audiences.

Our Services

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Content strategy

What do you need the content to do?

Creating a content strategy doesn’t have to be baffling. It’s a way to structure the process of producing and publishing your content, as well as keeping it up to date and relevant. We'll show you how straightforward it can be. 

With clients ranging from the UK government and public sector to commercial organisations and non-profits, we can work with you to organise your content strategy.
GOV.UK
Case Study

GOV.UK is the single website for the UK government. The site acts as a single point of contact for over 300 government departments and agencies. To keep copy... read more

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Campaign management

Create a buzz and engage the right audience

From creative concepts to campaign planning, we can get your story in front of the right people. Over the years we've changed perceptions, launched new products and connected brands with new audiences. 

We’ve been the creative power behind some eye-catching campaigns for Pizza Hut and East Midlands Trains. When you need to engage your audience, come to Crocstar. 
East Midlands Trains
Case Study

East Midlands Trains are the biggest transport providers in the Midlands. They’re based in Derby and provide transport services across the East Midlands and... read more

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Digital content

Social media, websites and apps

Don't faff about. You need the best content for the platforms you're on. Work with the company that does it day in, day out, and knows how to make them work for you. 

We've worked with some of the UK's best-known known brands, such as Boots and the Comic Relief Tech for Good programme, to produce digital content that gets results.
GB Labels
Case Study

GB Labels are designer manufacturers and suppliers of bespoke garment branding products. All of their high-quality products are made in the UK. Their signature... read more

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Tone of voice branding

What do you sound like?

If you don't have a distinct tone of voice, you're missing a trick. Audiences need to be able to recognise you in a crowded arena - and love to connect with something unique. We work with brands to help set them apart using the power of their tone of voice. 

How important is it to have a recognisable tone of voice when you create copy and content for your brand? Just ask Innocent, Old Spice or Lush.
English Heritage: Training
Case Study

English Heritage is a registered charity that manages the National Heritage Collection: more than 400 of England's historic buildings, monuments and sites.... read more

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Creative copywriting

Advertising, branding and eye-catching copy

Adverts. Scripts. Social posts. We weave a narrative together to make a story that captures the attention of your audience. Our words will bring out your brand’s personality.  

For copy that jumps off the page and stops you dead in your tracks, or takes you on a journey in just a mere glance.
East Midlands Trains
Case Study

East Midlands Trains are the biggest transport providers in the Midlands. They’re based in Derby and provide transport services across the East Midlands and... read more

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Training

Writing and digital skills training

We've always believed in sharing what you know, so we offer bespoke training courses. No off-the-shelf packages here, we build each course to suit your needs. Did you know we've trained thousands of people around the world how to write for the web and use a style guide? We can do it for you, too.

Our training gives results and then some. We devised and delivered training on the style guide for the pioneering UK government website GOV.UK - a global exemplar in the importance of style. 
GOV.UK
Case Study

GOV.UK is the single website for the UK government. The site acts as a single point of contact for over 300 government departments and agencies. To keep copy... read more

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