Clients

Website copywriting

Bay Tree Restaurant
Christine wrote the copy for this popular restaurant after interviewing the owners and chefs. The restaurant wanted a friendly feel to the copy while keeping an air of luxury and deliciousness! Christine was commissioned to write the copy for this site by Craig at local web design company Baseline.

Jon Rouston Photography
This is the website for Nottingham wedding photographer Jon Rouston. He was having his website redone and wanted the words on his first website looking at, tweaking and rewriting where necessary. Christine also came up with ideas for his monthly newsletter for a full year – allowing him to get on with writing it each month.

By Appointment Only Design
This website is aimed at brides and wedding organisers. The company are based in a gorgeous boutique in London and wanted to draw attention to several services they offer. And of course needed the copy to be chic, unique and utterly fabulous. The writing for this site was commissioned through Lucy at HG Design Studio.

Homepage and content management

AOL
Christine currently works as part of the AOL homepage team, editing the main promo on the homepage. This prime real estate is intended as a showcase for AOL’s content. The promo’s function is to draw users into the site and enjoy the content on offer from news, sport and entertainment news to verticals such as money, cars and music.

Yahoo!
Christine has worked at Yahoo twice: as an intern on the BT Yahoo homepage where she was an assistant content producer in the summer of 2004. In late 2006 she joined the out-of-hours homepage team for both the BT Yahoo and the Yahoo UK & Ireland homepages. Working to strict character limits and timescales, this is where Christine’s copy skills were sharpened.

BBC Made In England
A joint project between the BBC and the Arts Council, Christine liaised with several TV production companies involved to produce the content for this website. The role included accessing the BBC archives to find relevant material to put on the site. Christine also wrote bespoke articles about art from the area for each of the 44 Local sites.

Website design, build and content

Location Property
Location Property are a long-established estate agency based in Gloucestershire. They wanted a new website to coincide with the opening of their new offices. Working closely with the partners and properties database owners, Crocstar came up with a website that both looks great and is easy for users to use. See what Location says about working with Crocstar Media.

Chris Seddon Photography
Derby photographer Chris Seddon wanted a website to showcase his stunning pictures. He makes a living through selling images so his website had to showcase them appropriately. Chris is quite technical so wanted a site that would be easy for him to tweak and change as his business needs. See what Chris says about working with Crocstar Media.

Lily Valley
Natalie at Lily Valley needed a website to showcase her flowers to people needing flowers – mainly brides. Her beautiful bouquets needed just a simple arrangement on the screen. Christine trained Natalie how to update her site herself including uploading pictures into galleries. See what Natalie says about working with Crocstar Media.

Jackie Thompson Couture
Wedding dress designer based in the East Midlands. Jackie creates beautiful gowns with her daughter Charlotte and wanted a fresh look to their website. Working with Karl at Silver Birch Creative to create a new brand identity, Hadrian built the site. Christine wrote the copy and trained Charlotte to use the new site. See what Jackie says about working with Crocstar Media.

Search engine optimisation

Kate Betts Media
Christine worked with Kate to get her website higher in the search engine results pages. She did this by writing identified keywords into the site’s copy organically. She also added keywords into the page titles and metadata tags to help boost Kate’s site. See what Kate says about working with Crocstar Media.

PN Design
Paul at PN Design wanted to freshen the content on his site and simplify the navigation in order to increase traffic and convert visitors into leads. Christine worked alongside Paul in his office, offering advice, practical feedback and bringing along prepared rewritten sections.

See Christine’s work history on her LinkedIn page or look at her CV.