Services

Overview

• Copywriting – writing content from scratch or refreshing your existing copy
• Proofreading and copy editing both online and offline
• Social media – We can do it for you or train you how to do it
• Consultancy for your website, social media and editorial needs
• Workshops on how to write well for websites and social media.

Writing and related

Web copywriting
From flowers to finance to further education, we’ve written copy on plenty of subjects. Good writing is about speaking to your audience and customers in language they recognise and a tone they feel comfortable with.

We’re experienced in working on websites aimed at all sorts of people. We make sure we understand what needs to be said and how best to say it. Working with website design companies and website owner, we create engaging copy that’s just right for the reader.

Using knowledge of search engine optimisation, we add keywords in organically to give websites a boost. Extend the reach of content with newsletters, blogs, tweets and more – we’ll help you come up with creative ideas.

Copywriting
Brochures, sales letters, point of sale material, press releases – we can write anything you need.

We’re particularly good at persuasive copywriting, which most clients are interested in taking advantage of.

Copy editing
Whether the website is undergoing a redesign, or the client simply needs someone to take a fresh look at the existing content, Crocstar can do the honours. We’re experienced in handling marketing messages, simplifying complex concepts and spicing things up.

You may need proofreading done as part of this editing process.

Proofreading
Many websites have spelling errors. Is yours one of them? This lack of attention to detail can seriously damage your brand and your reputation.

Words say more than just letters: they convey meaning, emotion and act as your best salesman without you even having to be there.

We proofread with experienced, trained eyes to hunt down spelling, grammar and context mistakes. We’ll root out homophones, highlight repetitions and check meanings of words to make sure your copy is clear.

Combine proofreading with the copy editing service so your words are fresh and ready to work.

We offer an express option on our proofreading service if you’re pushed for time.

Material suitable for proofreading includes: newsletters, brochures, flyers, adverts, catalogues, reports and dissertations.

Content management
Managing content on a daily, weekly, monthly or yearly basis requires organisation. Crocstar can come up with an appropriate plan for content and put it into action. Director Christine’s experience in this area includes working on the homepages at Yahoo!, the BBC and Aol. Find more about past work.

Social media

Social media is fast becoming the need-to-know area. We have experience running Twitter feeds and Facebook groups for companies in a real variety of sectors.

Social media is tricky to get right without a strategy in place and a clear understanding of what you’re measuring. In order to get a decent return on investment, you may need to take advice or even outsource.

Read our blog for more information: How your small business can get results from social media

Consultancy

We like to work with companies over several months and years. The more we know about you and how you work, the better we can help you make the most of the opportunities out there. If you don’t know if your business should be on Facebook, ask us. You might not know about the internet but you do know about your business.

Our consultancy service has consistently helped companies organise the content on their websites, identify their key message(s), created their unique brand voice, used social media to best suit them and improved their bottom line.

Training

Workshops
Fresh from the success at Social Media Week London, Crocstar Media partners up with Sue Keogh from Sookio to deliver workshops on:

• Writing the perfect headline
• How to write a good blog post
• Writing for Facebook as a brand
• How to write well on Twitter for brands

The sessions are packed full of useful tips and tricks that really work. Training can be delivered in-house and is suitable for groups or on a one-to-one basis. Perfect for business who need to know but don’t want to outsource.

Find out more about writing for social media workshops.

Teaching
Christine teaches undergraduate and postgraduate students at the University of Sheffield Journalism Department. Workshops cover:

• Writing for the web
• How to write well within character limits
• How search engine optimisation affects news
• What usability and accessibility are
• How to ‘sell’ your articles to users/li>

See more on Christine’s work history. Want to talk? Get in touch.