Services

Web copywriting
From flowers to finance to further education, Christine has written copy on plenty of subjects. Good writing is about speaking to your audience and customers in language they recognise and a tone they feel comfortable with.

Christine is experienced in working on websites aimed at all sorts of people. She makes sure she understands what needs to be said and how best to say it. Christine works with website design companies and website owners to create engaging copy that’s just right for the reader.

Using her search engine optimisation knowledge, Christine can add keywords in organically to give websites a boost. Extend the reach of content with newsletters, blogs, tweets and more – she can help you come up with creative ideas.

Website content
Picture galleries, animations, custom maps, videos, audio – it takes all sorts to bring a website to life. Christine has experience with a wide range of content and can help with providing suitable content for your target audience.

Social media
Christine has experience running Twitter feeds and Facebook groups. If your brand needs closer interaction with your customers, consider the benefit that online conversations can have.

Editing
Whether the website is undergoing a redesign, or the client simply needs someone to take a fresh look at the existing content, Christine can do the honours. You may need proofreading done as part of this editing process.

Proofreading
Words say more than just letters: they convey meaning, emotion and also show how good your spelling is. Need a second pair of eyes? Christine can spot a double space or typo at 100 paces. Errors on your website can damage user trust so it’s worth getting it right.

Content management
Managing content on a daily, weekly, monthly or yearly basis requires organisation. Christine can come up with an appropriate plan for content and put it into action. Christine’s experience in this area includes working on the homepages at Yahoo! and Aol. Find more detail about past work.

Website building
Working closely with graphic designers and website builders, Christine can project manage website builds, revamps, content migration and creation. Crocstar partner Hadrian is a front-end website developer and has built websites using Drupal and Wordpress. Take a look at websites built by Crocstar Media.

Teaching
Christine currently teaches undergraduate and postgraduate students at the University of Sheffield Journalism Department. Workshops cover:

• Writing for the web
• How to write well within character limits
• How search engine optimisation affects news
• What usability and accessibility are
• How to ’sell’ your articles to users

See more on Christine’s work history. Want to talk? Get in touch.