How to do customer interviews properly (because it’s easy to do it wrong)

Doing customer interviews is hard. Not because you feel awkward asking questions and a bit sell-y, or it’s a waste of time because you know what they’re going to say. It’s hard because you’re doing it wrong.

As a former BBC journalist, I’ve had this experience many times. “Yeah, I’d love to talk to you about that, it sounds great, I’m just a little busy right now…”

How can writers and designers work better together? Watch this

On Saturday 14th March our very own Christine will be hosting a session at the South by South West (SXSW) technology festival in Austin. As part of her warm up, and for anyone not lucky enough to attending SXSW, we had a quick Google hangout with Christine and co-host Jon Kohrs. They discuss what’s coming up […]