Make the most of your Monday


Why is society so keen for us to dread Monday? Most of us can trace that feeling of cold dread back to Sunday nights before school. But we aren’t at school any more. There are no grown ups telling us what to do. We are the grown ups. And we’re in control.

How to make your Instagram photos look incredible: The Crocstar toolkit

GB Labels on Instagram

Abi writes: We are Instagram obsessives at Crocstar. We’ve blogged before about the benefits of setting up an Instagram account, but we were so excited about the latest stats we just had to share our latest thoughts on using the photo-sharing app. So here’s how to make the most of your posts so you can reach the right people.

Which is better, the book or the film? Shannon tells us


It’s a dispute that’s been around since the beginning of time. (Almost.) Book lovers say books are best but film buffs argue the movie rules. For some, there isn’t an issue: books and films are separate things. But for others (me) it’s a HUGE issue that needs to be discussed.

In this post, I’m comparing the changes I’ve seen to some major novels when they’ve become movies and collected your thoughts on the ‘book vs film’ debate.

Exploring the linguistic secrets found in billions of emoji

United States of emoji

Every day, we send almost 6 billion emoji from our smartphones, but what kinds of patterns can you find when you look at all this data together? How do different cultures and nationalities use emoji differently? Are there hidden linguistic patterns in our quickly-dashed-off emoji utterances?

A whistlestop tour of content strategy

Privacy Settings Analytics FREE Collect Leads A whistlestop tour of content strategy

Christine gave the opening talk at the WXG conference in September 2015. It’s a one-day speaker conference dedicated to creating cutting-edge web experiences.

She spoke about why content needs to be high in the priority of a web build and how to get great content. Drawing on her experience with complicated content with government departments at GOV.UK, with storytelling in the charity sector and the inherent tension in writing copy for apps, Christine touched on many issues in her whistlestop tour of content strategy.

What we’ve been up to at Crocstar recently

Phew! We’ve been a bit busy recently and wanted to share what we’ve been up to. As well as moving to our lovely new office in the heart of Derby’s Cathedral Quarter, we’ve been travelling around the country spreading the word about copywriting.