What they wanted
The transition of 300+ agencies and arms length bodies to the GOV.UK platform meant all the web writers and editors needed to understand how to write to GOV.UK style to ensure consistency.
What we did
Designed a full-day GOV.UK training session on writing for the web and using the GOV.UK style guide.
The session included research and insights on online writing and examples of best practice.
Christine from Crocstar trained more than 1,500 people across the UK over 18 months.
A greater understanding of user needs, how people read online and how to write for GOV.UK.
- writers knew how to create content to GOV.UK style
- all 300+ transitions to the new platform were on time
- content was slimmed down and more focused
- users were considered
- plain English was adopted for content
“I thought Christine, the trainer for GOV.UK style, was excellent. Although some of the content of the course was familiar to me, I found the day useful and loved Christine’s enthusiasm for the subject. :)”
“The most useful thing is that it makes you truly think about the content we publish – it makes you think: is this fit for purpose?”