GOV.UK training: How to write for users and their needs

What they wanted

The transition of 300+ agencies and arms length bodies to the GOV.UK platform meant all the web writers and editors needed to understand how to write to GOV.UK style to ensure consistency.

What we did

Designed a full-day GOV.UK training session on writing for the web and using the GOV.UK style guide.

The session included research and insights on online writing and examples of best practice.

Christine from Crocstar trained more than 1,500 people across the UK over 18 months.

The results

A greater understanding of user needs, how people read online and how to write for GOV.UK.

  • writers knew how to create content to GOV.UK style
  • all 300+ transitions to the new platform were on time
  • content was slimmed down and more focused
  • users were considered
  • plain English was adopted for content

Feedback includes:

“I thought Christine, the trainer for GOV.UK style, was excellent. Although some of the content of the course was familiar to me, I found the day useful and loved Christine’s enthusiasm for the subject. :)”

“The most useful thing is that it makes you truly think about the content we publish – it makes you think: is this fit for purpose?”


The training and mentoring element of the GOV.UK transition was one of the key reasons for success. Christine created, iterated and delivered training in both user needs and writing for the web.

Christine is an excellent mentor and trainer who inspired change with everybody who went on the training courses. Without Christine and the work she did with over 300 Government agencies the change would not have happened. This was more than training – this was getting people to understand why user needs are so important and how to write quality content to meet user needs.

Elisse Jones: Delivery Manager – Agency & ALB transition to GOV.UK at Government Digital Service, , GDS