Comic Relief’s Tech for Good programme: content consultancy

Comic Relief logo

The Comic Relief Tech for Good programme helps not-for-profit organisations make use of digital technology to create social change. To ensure their success, the programme gives grants and access to specialists for mentoring and expertise. They needed a copy expert to provide help to the six funded projects at one of their workshop days.

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Content for the Welcome to Fife website


Promoting Fife wanted a website to showcase the region as an area to live, work, study, visit and invest in. Each section of the Welcome to Fife website needed to be discrete, which meant rewriting some of the pages - eg transport - in a different way to be relevant to the section and not penalised by search engines for having duplicate content.

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Content strategy and consultancy at the Scottish Government

Scottish Government logo

Christine spent two days in Edinburgh with the policy and intranet teams talking about stakeholder engagement, the content lifecycle, training needs and next steps.

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Copy for Akoma skincare

Akoma shea butter

Akoma Skincare specialises in all-natural products that are made from the purest plant ingredients. They work with a cooperatives in Ghana to process and produce their raw shea butter, palm oil, coconut oil, cocoa butter and black soap products.

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Copy for the Advanced Learning suite of software products

Advanced Learning logo

Advanced Learning is a software company that develops management systems designed for use in schools. We work closely with the company to support them with a variety of different content, including website and marketing copy as well as social media content.

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Copy for Udderlicious

Udderlicious is an independent ice cream parlour on Upper Street, Islington. Run by husband and wife team, Raj and Raj, the small team have been whisking, pouring and churning for a number of years. Every month, Udderlicious lets their loyal customers design a ‘Flavour of the Month’ which then gets creates in their kitchen to be sold for the whole month.

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English Heritage: Writing news online training

English Heritage logo

We designed a bespoke, half day session for the team that would help to refocus their writing skills to bring the site's news stories to life. To do this, we added in our top tips for repurposing the press releases they received from the PR team and writing successful SEO headlines to promote that content.

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Government Digital Service – GOV.UK training in writing for the web


The transition of 300+ agencies and arms length bodies to the GOV.UK platform meant all the web writers and editors needed to understand how to write to GOV.UK style to ensure consistency. We designed a full-day GOV.UK training session on writing for the web and using the GOV.UK style guide. The session included research and insights on online writing and examples of best practice. Christine from Crocstar trained more than 1,000 people across the UK over 15 months.

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Helping Tower Poppies creator Paul Cummins with his social media presence

Paul Cummins Ceramics logo

During 2014, the ceramic flowers installation Blood Swept Lands and Seas of Red was capturing the public's imagination. Paul personally called the Crocstar team to ask for social media support during this time of intense interest.

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Managing a Christmas campaign for Pizza Hut Delivery

Pizza Hut Delivery

Pizza Hut Delivery UK got in touch with Crocstar to create engaging content for their social Christmas campaign. This involved managing the brand’s Twitter account and handling complaints.

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Managing the Pizza Hut Delivery Twitter account

Pizza Hut Delivery

Crocstar was brought in to manage the Pizza Hut Delivery Twitter account for two months to promote the launch of the hotly anticipated Halo 4 game in November 2012. The account's followers increased from just over 5,000 at the end of October to around 12,000 by the end of December. The account gained hundreds of followers daily, so we made them feel welcome, drew them into conversation and helped them engage with the Pizza Hut brand.

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Social media for GB Labels

GB Labels

GB Labels has over 50 years of weaving experience in the narrow fabric industry, producing woven labels for some of the biggest names in fashion. They're a family-led company who are proud to be promoting the Made in Britain stamp.

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Teaching marketing students at Derby University about social media

University of Derby logo

Crocstar has a long relationship with the University of Derby, having taught students on several courses about: web journalism, entrepreneurialism, and writing for social media.

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Training designers how to write microcopy for apps and transactions

Kainos logo

Kainos is an IT services company that provides digital technology, counting several government departments among its customers. The user research and design team at Kainos work on building digital transactions. They needed to learn more about content design and specifically how microcopy works.

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User needs and writing training at NICE

NICE logo

With a 60-strong combined communication, writing and enquiry-handling team, the National Institute for Health and Care Excellence (NICE) wanted to improve the content on its website. It also wanted to enable people across teams to be able to share their knowledge more easily.

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User needs and writing training for the Department of Education

Department for Education

The Department for Education wanted Crocstar's expertise to give refresher training on the GOV.UK style guide and help the team understand how to create user needs.

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Using Facebook for AOL

Aol logo

After a bespoke, one-day training session with the topical team (who work on the homepage), we worked with the team to chose appropriate stories to share on the AOL Facebook page.

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Website copy for Belle Design & Print

Belle Design and Print

Belle Design & Print is a family owned and run printing business based in Manchester. The business needed to clean up their branding to reposition themselves against their competitors. They needed their content refreshing as part of a rebrand.

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Writing app copy for a new Relate service

Relate logo

Relate is the UK's largest provider of relationship support and is working on a new online platform that will allow couples who are separating to do so without having to go through the court system. We are working with the team to create a tone of voice, the marketing copy and the microcopy within the app.

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Writing content for the Amateur Swimming Associaton website

ASA logo

What they wanted The Amateur Swimming Association (ASA) wanted to revamp its Go Swimming website in the summer of 2012 in time for the Olympics. It anticipated a surge in adults wanting to find out how to learn to swim so the content needed to be refreshed and made easier to read. What we did […]

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Writing copy for a Boots microsite

Boots logo

Boots wanted several pages of copy writing for their new Mother and Baby microsite. The content they had on their existing site ( needed refreshing with new products, as well as updating the advice they offer.

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Writing for social media training for Viasat


Swedish television broadcaster, Viasat, wanted a bespoke social media training session for 10 of their team members. Although the team already used social networks, they wanted to get specific and hands-on advice to make their posts reach and engage their audience further.

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