What became of the Class of 2015 Crocstar interns?


2016 might have universally sucked for everyone. But there was one glimmer of hope: Shabi was formed from the pairing of Shannon and Abi. Here’s their story. Way back in December 2015, we expanded the Crocstar team to include three interns. Shannon and Abi have stayed with us as content producers while the wonderful Anaaf […]

Exploring the linguistic secrets found in billions of emoji

United States of emoji

Every day, we send almost 6 billion emoji from our smartphones, but what kinds of patterns can you find when you look at all this data together? How do different cultures and nationalities use emoji differently? Are there hidden linguistic patterns in our quickly-dashed-off emoji utterances?

A whistlestop tour of content strategy

Privacy Settings Analytics FREE Collect Leads A whistlestop tour of content strategy

Christine gave the opening talk at the WXG conference in September 2015. It’s a one-day speaker conference dedicated to creating cutting-edge web experiences.

She spoke about why content needs to be high in the priority of a web build and how to get great content. Drawing on her experience with complicated content with government departments at GOV.UK, with storytelling in the charity sector and the inherent tension in writing copy for apps, Christine touched on many issues in her whistlestop tour of content strategy.

What we’ve been up to at Crocstar recently

Phew! We’ve been a bit busy recently and wanted to share what we’ve been up to. As well as moving to our lovely new office in the heart of Derby’s Cathedral Quarter, we’ve been travelling around the country spreading the word about copywriting.

Gamestorming in action at the Scottish Government

I recently spent two days at the Scottish Government doing consultancy and content strategy with two teams working on a new website for policy information and their intranet.

With complex content, several people from different teams involved and without the benefit of having done it before, the teams were keen to hear about how GOV.UK happened and what learnings they could put into practice.

How to do customer interviews like a boss

I’ve become increasingly interested in customer interviews, particularly because the knack to conducting successful ones seems to use many skills I learned during my journalism days: ask open ended questions, don’t influence them, don’t fill the silence but let them carry on.

With this in mind, I popped along to a meetup of the DC Lean Startup Circle to hear Zachary Cohn, a chap with plenty of experience doing customer interviews, share his tips on how to do them brilliantly.