Crocstar director to speak at SXSW festival 2015

I will be appearing at the SXSW Interactive festival in March 2015 to talk about how designers and writers can work together to get a better outcome for their digital projects.


I’ve written about how I believe the way you write online is part of the overall user experience. To explore this topic some more, I’ll be running an interactive session at the world’s largest tech conference with UX designer Jon Kohrs.

We’ll showcase techniques people can use to resolve the conflicts they’ve experienced – whether they are a Mr. Content or a Mrs. Designer. Like a marriage counselling session, attendees will discuss problems they have experienced during a web build.

Tell us about your conflicts

Not going to SXSW? You can still be a part of the work we’re doing. If you’d like to help us with our research, tell us about a content or design conflict you’ve experienced.

We want to find a way to build digital experiences together that are right for the user and the business.

With the information we collect and the outcomes from the SXSW session, we’re going to put together a framework of how those involved can best work together. Your input will help.

About the SXSW festival

SXSW Interactive is focused on emerging technology. It has an international reputation as a breeding ground for new ideas and creative technologies. Festival organiser Louis Black says SXSW Interactive “has probably been the biggest of its kind in the world” since 2007.

I went to SXSW Interactive in 2014 and met Jon. Although from different disciplines, we are both interested in helping users achieve their task online as easily as possible.

He says: “I am excited to be doing this session at SXSW. For a long time I’ve thought there must be a better way for interdisciplinary teams to work together. This is the first step towards achieving that goal.”

Read the write up from my recent talk ‘Is your website a filing cabinet for your marketing brochures?‘.

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