Web writing specialists
Did I really say that?
I’ve just come across a website for a restaurant I did the copy for a while ago. The site has only recently gone live so quite a bit of time has gone by since I wrote the words. The strangest thing happened – while I could recognise some of the turns of phrase as mine, some of them I really couldn’t.
I wonder whether that’s always the case? Yesterday I was writing a blog about wedding dress trends – quite easy for me as I am recently married and so I write it as the target audience. I’m also writing the copy for a photographer’s website. That one’s more tricky as it’s (a) from a male perspective and (b) I have to feel that he would say what I’m writing.
I think as a copywriter you spend quite a lot of time in a ‘preparation zone’. You read emails from your clients, you look at sites they like, you talk to them in person and on the phone. You sneak your way into their mind! Then you sit down, channel said client and write. You don’t feel it comes from you but them.
In any case, here’s the site and if you’re in Derbyshire do treat yourself to a meal there!
The Bay Tree Restaurant
Does the same principle apply that applies to designers, where you see a piece of work some time after it’s been signed off (and maybe even paid for) and you have a realisation of things you could have done differently?
Oh definitely! And there’s also the constant challenge of trying not to use the same words all the time or for lots of different sites – ‘exciting’ anyone?
Luckily there’s quite a few to choose from in the English language.