Parlez-vous Spamglish?

I knew it would only be a matter of time until a name was born for the “keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content” and it has – Spamglish.

So now we know.

But more than just having a name for this black hat technique, there’s now a recognition that quality content is important.

There’s no point in driving visitors to your site on false pretenses. They will only press their ‘back’ button, cursing the wasted semi-second.

Aim for the visitors you want by giving them the content they need.

Write as naturally as you can. Be engaging! Be informative! And if it’s all too much, employ a professional web copywriter *cough*.

This post was originally published by Christine on Mon, 02/09/2009

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4 Responses to “Parlez-vous Spamglish?”

  1. SantaBlue says:

    my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.

    rH3uYcBX

  2. BadBob says:

    Hey SantaBlue, do you want spoonfeeding?I think the point is exactly that – YOU have to decide because it’s YOUR site. I counted four decisions you can make for yourself when you’re putting together copy – (1) be natural (2) try to engage the reader (3) aim to inform (4) if you’re rubbish, hire a pro copywriter. That’s not bad advice.

  3. lucyhg says:

    I’m with BadBob.

    Give me the facts so that I can make an informed decision.

    Thanks…

  4. i have been into Copywriting lately and this stuff also requires some writing talent:*-

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