Get to the point

I hate reading loads of words to find that I’ve not taken anything in.

My plea to you is this – when writing content for your website – get to the point.

Better still, bullet point.

If you lay out the information for me it means I don’t have to struggle to work out what’s important on the page. If someone only takes away one thing from the page – what do you want that to be? Put this at the top.

I heard a great rule for working out how much copy to put on a page. Write what you want to say, then halve it. Then halve it again.

This post was originally published by Christine on Fri, 03/07/2008

One Response to “Get to the point”

1. Hadrian says:

   December 31, 2009 at 5:26 pm

   Do you ever read the copy on a webpage? I don’t. I don’t know anyone that does.

   So it seems a bit of a waste of time and effort to put reams of words on a webpage when it’s not going to be read.

   In fact, the more words you have on a page, the more likely your user will think “prfft.!” and go elsewhere.

   Notice I said “user” and not “reader”! Web copy should be used not read.